Final Images around Guild Care

This is June. She has been at Guild Care for over 7 years as a service user and volunteer. I asked her if I could take a photo of her holding my poster and as soon as I gave it to her, she said it was lovely. She said 'It  is fun, exciting and so easy to read. The colours are bright and cheerful, and the poster makes me really want to go to this event.'

This is the door in the main centre to go through to the fitness room.

This is the cork board, in the main centre.

This is the cork board in the reception.

This is table in reception where people can sit down and read.

Evaluation

1. What does your final work communicate and how?

        I think the poster especially communicates quite quickly that the anniversary event is going to be in the theme of older days/vintage. Not only because the title on the top of the poster is 'vintage' but by the type of images that I've used, the effects I've put on and by the colours used. The colours are pale, there is nothing too bright that would look out of place. I think the poster shows the customer that this event will be fun, entertaining and interesting  It shows that its fun for all the family as I've added arts and crafts - which younger people may like, and history/music for the more older people coming. 

2. Reflect on your original statement of intent?

       'For the final product I would like to design a poster, to advertise the anniversary event.' - I made a poster to advertise the anniversary event which you can see above. 

'As I am designing for a company that already exists, I will need to follow their brand guidelines, which means the corporate colours must stay the same throughout all designs and I must not change or alter the logo.' - I did not alter or change the logo. I kept the company guidelines, the logo has enough space around it as it says in the brand guidelines. 

'Two invitations will be sent out to each of Guild Care's service users and volunteers (one invitation for themselves and one for a friend). This way, double the amount of people will be invited and there will be a mix of current Guild Care users and new people that may not know the charity as much.' - I designed the invitations which you can see to the right. If this event was going ahead, I would make sure that each person invited would get another invitation to being a friend along. 

'I also had the idea of doing picture cards. They will be a few little cards, on one side I will have an image of an event that has happened at Guild Care throughout the years, and the other side I can have a little bit of text explaining what the image is.' My picture cards do have an image on one side and then a little bit of text just informing people about what is going on in the image. I didn't put them on separate sides because I thought that people may not see the text as they may not turn over the card. So I put the image and the text on one side. 

3. How did ideas, things, experiences  places or people influence your work?

     I learnt a lot about InDesign and Illustrator whilst doing this project. So naturally, as the project went on, I wanted to alter and change my work that I had already done to make it a little better. This is why I changed the poster. I learnt a few more techniques and I looked back to the original and I decided to try some new techniques on it to make it look more professional, and I did. Looking at the Goodwood Vintage poster inspired me to change the poster as well. 

4. How did the planning of your project affect its progress?

     When I started this project, I said to myself I would post at least once a week online. And I managed to keep up quite well. Having a full time job as well as doing this foundation course I initially thought it would be difficult to keep on track, but I have managed to keep posting and not get behind on my work. 

5. How did the experimentation progress support your project?

        I took risks while designing the products. Before this project I didn't know anything about Illustrator and how to use it. But by taking risks and clicking on buttons to see what they do, I have learnt a lot more than previously. I also learnt a lot more about what to write about research. I began to look a lot more in depth about why designers use certain colours, fonts or words for what they are trying to express. 

6. What have you learnt about the media and processes you used?

  Nearly all the tools I have used on InDesign and Illustrator are new, I taught myself how to use them (sometimes with help from asking on Google). I began to get a lot more confident on making bold choices like cropping images, using different fonts, and editing images in a way that I never used to before. 

7. What went successfully or unsuccessfully in this project and what have you learnt about engaging in an art project?

      I think the part that went most successfully was designing the poster, second time round. For the first design, I was happy with it but not ecstatic. The new design, I feel, is a lot more professional looking and although it was inspired by the Goodwood poster, it is not the same. I made my own choices, and I feel that it works well as a poster. The part that I feel went most unsuccessfully was the making of the logo (with the dates on it). Even though  I edited it on Illustrator from another logo, I would have preferred to make it from scratch. From engaging in an art project, I have learnt that you need to give a lot of time to it. Its not easy, and I can imagine that if your behind in the work, it would be a nightmare to catch up. I learnt that artist research is important, to be able to learn about how other people work and to be able to pick things apart from designs, and learn about why they used a certain colour, or font. This is important to be able to pick your own work apart, and ask yourself about why you used a certain colour or font. 

    

Vintage designs for Maximidia

These adverts were made by Moma, a Sao Paulo based company for a Brazilian graphic design agency called MaxiMidia. The popular sites; Facebook, Skype, Twitter and YouTube have been redesigned as a advert, as if they were designed for the 50's. The slogan 'everything ages fast' is on the other side. I think this advert is very clever, the way that the most popular social website has been designed as if its aged suggests that in a few years we may not even have Facebook anymore. It makes me wonder, whats next?


The designer of these posters did well to strip the iconic fonts and logos of the websites into something hardly recognisable. I had to look twice to realise that these posters were designed nowadays when I first saw them as they are so well done. The fonts used are all very traditional what they would use in the older days. The illustrations are very well done as well, they remind me of some of the war posters where everyones smiling.

All the posters have little colour. They mainly have browns, greys, and blues. Having this effect makes the design look aged and worn out. 

Like with any company, their logo will change over time, becoming more and more modern. I like how the designer has made new designs for the logos, but making them so that you can see the old and new version. The Twitter logo to the right is quite similar to the current one. It has the blue background and the white bird (the bird is current but has changed shape and is an outline with no detail). 

The font is different - changing from capital letters to lower case. 


The YouTube logo hasn't changed drastically, the recognisable red 'You' and the black 'tube' is still current nowadays, but a different font. 

On the posters above, on the other page there is a purple logo. To me, it seems like this doesn't really fit there as the logo has bright colours (pink and yellow) that contrast with the faded colours of the adverts. But the designer has done this to bring the poster back to current day. YouTube, Skype, Facebook and Twitter dont need to be advertised as they are well known already. The purpose of this advert is to advertise Latin America's largest communications and marketing event.

Theres even a video to go with it on this website:
Facebook Manners and You

Advertising Agency: Moma, Sao Paulo, Brazil

Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010


http://packoftwo.com/Maximidia-Vintage-Ads
http://1x1.fi/4937
http://www.maximidia.com.br/

This Paper Ship

This Paper Ship (Joel & Ashley) are a husband and wife team that work together to create vintage inspired work. They design illustrations, graphics and typography that all look hand-drawn. They met at a 'fabric study' drawing class at college and both graduated from Shepard University with BFAs in Graphic Design. With the current decrease of jobs in the Creative Arts area, they decided to start their own business and create personal artwork for clients together, as a team. 

On their website, they say 'We take pride in keeping the old-school art of hand drawn alive while combining it with the current trends and technology of the digital world.'

This design to the right was created and designed to raise funds for the people affected by the hurricane Sandy in 2012. 

I like this design because of the mix of type and artwork. The pale blue strokes at the top are very harsh and contrasting with the darker blue, which could represent a storm, as a storm is strong, and harsh (especially the hurricane Sandy). The strokes remind me of rain, they are not all going in the same direction, but crossed over each other, kind of like when a storm is pouring down, with the wind - the rain changes direction every second. But as the colours move down towards the word 'warm' they get warmer. The rusty, brown colour at the bottom reminds me of a fire. When a fire is roaring, the flames move in and around each other, which is comforting when theres a storm outside. The little icon of the bonfire also reminds me of comfort. Not only the summer memories of spending time with friends with a BBQ, but the way the logs cross over each other reminds me of when you cross your arms over each other on your chest, a sign of hope and faith. 

The text also contrasts the message of a storm. The lettering at the top seems a lot more blowy and whispery than the type at the bottom. The words 'the' and 'me' are the most whispery than any other type on the design. The letter E is very elongated, and stretched out, like its been blown in the wind. The words 'storm' and 'warm' are the largest and boldest in the design, as they are the most important. They are separated with a line of wind, blowing to the right.  I like that they are separated  It's like the before, during and end of the storm. It makes me think that the storm is at night when its cold and scary. Then as the wind blows and the night turns to day, the wind stops and the sun comes up. Finally its warm again, and the sun exposes the land in golden light. 

These designs were done for a series of cards. I really like the effect of having hand drawn drawings on cards. It  makes it seems a lot more personal than a design from the computer. They are quite childish; the bubble font, and the bird with the speech bubble of a cake. I think that the card with the mug with the sky in it is clever. 

http://en.wikipedia.org/wiki/Hurricane_Sandy
http://thispapership.com/
http://dribbble.com/shots/814875-Hurricane-Sandy-donation-print

Peter Schmidt

Peter is a designer that does packaging design, product design, magazine and even cosmetic design. He has worked for some very large companies, including Estee Lauder, Hugo Boss and Harper's Bazaar. In 1972, he began the Peter Schmidt Group, which was one of the top design studios in Germany for 40 years. The group have won over 150 awards for their work, including the Premium Crisps Brand - iF packaging design award. 

These are the crisps design that won the award. They are very striking, and would easily stand out from the crowd of other designs. They have an element of vintage about them - the range of fonts, the numbers and then the word of the number beside, and the carefully hand drawn illustrations (which are all in black and white - minus the Mixed Root packet) 

Whilst looking at these designs, I found that the coloured shapes contrast what flavor the crisps are.

Deep Blue Sea Salt (blue vertical line) - Represents the sea, and the vertical line could suggest the 'deepness' of the sea. The sea shell illustration works well, as shells come from the sea.

Sweet Chili and Red Pepper (pink cross) - Maybe letting people know that this flavor is a lot more 'fiery and spicy' than others. Another sign for 'warning' is a red cross. The only reason I came up with as to why there is a dragon on the front of this packet is because Sweet Chili sauce originally came from China, and in China, dragons are very symbolic. 

Aspall Cider Vinegar (green triangle) - Could symbolize the diagonal line when you turn a bottle to the side. Also - most company's use green for Salt + Vinegar crisps. Aspall Cider is a brand in itself - I'm not sure why the elephant has been used for the illustration!

Suffolk Chedder and Chives (yellow squares) - Well cheese usually comes in squares, and it usually yellow! I thought it represented cheese quite well! I'm guessing the main reason for the dog is because Suffolk is a farm land area, maybe its a sheep dog?

Sea Salt and Black Pepper (grey diamond) - When you look at salt close up, the little bits can usually look like tiny diamonds, which may be the reason why they chose a diamond for the shape. Pepper is usually grey/black, so that may be why they choose grey. I like the illustration of the crab on this, I think it's just another reference to the sea, just like the shell.

Mixed Root (Green rectangle) - This one is pretty simple... grass is green, and vegetables grow on grass/soil. This could be the view from afar of a vegetable patch! The vegetables illustration is pretty self-explanatory on this packet, although I don't understand why the it's the only coloured one. I think it makes the group look out of sync.

 I like how the packets are numbered, it makes it seem like they are part of a collection, and you have to try them all. The logo is consistent - same size and same place on all packets, which is important when designing a variety of things that go together as a group. I really love these designs, it makes me want to pick them up and eat them straight away. 

They just look so well designed!

Richard Stewart

Richard is a designer from Boston that designs new brands for companies. His style is old, vintage and very traditional. He got into designing from an early age, due to his mother being a calligrapher and artist. In an interview with Creative Bloq, he says that he used to trace over his mothers drawings and he inspired by her sketchbooks. Doing this   from an early age meant that he could learn first hand, rather than reading it from a textbook.  

Richard uses Illustrator to make his designs, using the pen and pencil tool. He likes to keep his designs looking hand drawn as the calligraphy style was very recognizable in the older days. He says that he likes to design lettering like it was hand written because it reminds the viewer that the designs were  done by a human, and not some clever computer. He feels it gives a bigger sense for personality to the design  that wouldn't be there if done by a programme on the computer. 

 These are some of Richards designs. I like how he chooses to mix fonts together. The hand written font always seems to go in the center, then the rest, usually in capitals, go around. 

The main colours in his designs are browns and reds. These colours always look vintage when put on a design because in  the older days, too many colours was too expensive.  The coffee stained, rust  feel is something that always reminds me of vintage designs, and this is what Richard has done with his designs. If the background was  pink, for example, it wouldn't look vintage at all.   

Richard says the way he stays creative is to stop over thinking. He finds that taking time out of the studio, watching a film or even walking down the street will help the creative flow come back.  

http://www.creativebloq.com/graphic-design-tips/how-designers-work-richard-stewart-on-early-influences-and-his-hands-on-approach-to-design-1233195

http://blog.spoongraphics.co.uk/articles/30-modern-examples-of-vintage-style-graphic-design

Making of the logo

1. I found the basic logo from Google Images, and decided I would edit it so it would become my own. I opened it in Adobe Illustrator. 

2. I used the Eyedropper tool to pick up the white and then the Paintbrush tool .

3. I coloured the wording out, then did the same for the black.

4. I cropped the 3 images out of the Guild Care logo using the Crop Tool then added it into the small black circle at the top. 

5. I then clicked onto the Type Text tool 

6. I wrote out '2nd, 3rd, 4th' and 'JUNE 2013' and put them into the design above and below the line.

7. I then went to the Type on a Path tool 

8. I clicked on the black line and wrote out '80 Years of Guild Care' in white.

9. Once done, I exported it as a JPEG and then put it onto my designs in InDesign.