Evaluation

1. What does your final work communicate and how?

        I think the poster especially communicates quite quickly that the anniversary event is going to be in the theme of older days/vintage. Not only because the title on the top of the poster is 'vintage' but by the type of images that I've used, the effects I've put on and by the colours used. The colours are pale, there is nothing too bright that would look out of place. I think the poster shows the customer that this event will be fun, entertaining and interesting  It shows that its fun for all the family as I've added arts and crafts - which younger people may like, and history/music for the more older people coming. 

2. Reflect on your original statement of intent?

       'For the final product I would like to design a poster, to advertise the anniversary event.' - I made a poster to advertise the anniversary event which you can see above. 

'As I am designing for a company that already exists, I will need to follow their brand guidelines, which means the corporate colours must stay the same throughout all designs and I must not change or alter the logo.' - I did not alter or change the logo. I kept the company guidelines, the logo has enough space around it as it says in the brand guidelines. 

'Two invitations will be sent out to each of Guild Care's service users and volunteers (one invitation for themselves and one for a friend). This way, double the amount of people will be invited and there will be a mix of current Guild Care users and new people that may not know the charity as much.' - I designed the invitations which you can see to the right. If this event was going ahead, I would make sure that each person invited would get another invitation to being a friend along. 

'I also had the idea of doing picture cards. They will be a few little cards, on one side I will have an image of an event that has happened at Guild Care throughout the years, and the other side I can have a little bit of text explaining what the image is.' My picture cards do have an image on one side and then a little bit of text just informing people about what is going on in the image. I didn't put them on separate sides because I thought that people may not see the text as they may not turn over the card. So I put the image and the text on one side. 

3. How did ideas, things, experiences  places or people influence your work?

     I learnt a lot about InDesign and Illustrator whilst doing this project. So naturally, as the project went on, I wanted to alter and change my work that I had already done to make it a little better. This is why I changed the poster. I learnt a few more techniques and I looked back to the original and I decided to try some new techniques on it to make it look more professional, and I did. Looking at the Goodwood Vintage poster inspired me to change the poster as well. 

4. How did the planning of your project affect its progress?

     When I started this project, I said to myself I would post at least once a week online. And I managed to keep up quite well. Having a full time job as well as doing this foundation course I initially thought it would be difficult to keep on track, but I have managed to keep posting and not get behind on my work. 

5. How did the experimentation progress support your project?

        I took risks while designing the products. Before this project I didn't know anything about Illustrator and how to use it. But by taking risks and clicking on buttons to see what they do, I have learnt a lot more than previously. I also learnt a lot more about what to write about research. I began to look a lot more in depth about why designers use certain colours, fonts or words for what they are trying to express. 

6. What have you learnt about the media and processes you used?

  Nearly all the tools I have used on InDesign and Illustrator are new, I taught myself how to use them (sometimes with help from asking on Google). I began to get a lot more confident on making bold choices like cropping images, using different fonts, and editing images in a way that I never used to before. 

7. What went successfully or unsuccessfully in this project and what have you learnt about engaging in an art project?

      I think the part that went most successfully was designing the poster, second time round. For the first design, I was happy with it but not ecstatic. The new design, I feel, is a lot more professional looking and although it was inspired by the Goodwood poster, it is not the same. I made my own choices, and I feel that it works well as a poster. The part that I feel went most unsuccessfully was the making of the logo (with the dates on it). Even though  I edited it on Illustrator from another logo, I would have preferred to make it from scratch. From engaging in an art project, I have learnt that you need to give a lot of time to it. Its not easy, and I can imagine that if your behind in the work, it would be a nightmare to catch up. I learnt that artist research is important, to be able to learn about how other people work and to be able to pick things apart from designs, and learn about why they used a certain colour, or font. This is important to be able to pick your own work apart, and ask yourself about why you used a certain colour or font.