Vintage designs for Maximidia

These adverts were made by Moma, a Sao Paulo based company for a Brazilian graphic design agency called MaxiMidia. The popular sites; Facebook, Skype, Twitter and YouTube have been redesigned as a advert, as if they were designed for the 50's. The slogan 'everything ages fast' is on the other side. I think this advert is very clever, the way that the most popular social website has been designed as if its aged suggests that in a few years we may not even have Facebook anymore. It makes me wonder, whats next?


The designer of these posters did well to strip the iconic fonts and logos of the websites into something hardly recognisable. I had to look twice to realise that these posters were designed nowadays when I first saw them as they are so well done. The fonts used are all very traditional what they would use in the older days. The illustrations are very well done as well, they remind me of some of the war posters where everyones smiling.

All the posters have little colour. They mainly have browns, greys, and blues. Having this effect makes the design look aged and worn out. 

Like with any company, their logo will change over time, becoming more and more modern. I like how the designer has made new designs for the logos, but making them so that you can see the old and new version. The Twitter logo to the right is quite similar to the current one. It has the blue background and the white bird (the bird is current but has changed shape and is an outline with no detail). 

The font is different - changing from capital letters to lower case. 


The YouTube logo hasn't changed drastically, the recognisable red 'You' and the black 'tube' is still current nowadays, but a different font. 

On the posters above, on the other page there is a purple logo. To me, it seems like this doesn't really fit there as the logo has bright colours (pink and yellow) that contrast with the faded colours of the adverts. But the designer has done this to bring the poster back to current day. YouTube, Skype, Facebook and Twitter dont need to be advertised as they are well known already. The purpose of this advert is to advertise Latin America's largest communications and marketing event.

Theres even a video to go with it on this website:
Facebook Manners and You

Advertising Agency: Moma, Sao Paulo, Brazil

Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010


http://packoftwo.com/Maximidia-Vintage-Ads
http://1x1.fi/4937
http://www.maximidia.com.br/