Concept

Guild Care is a Worthing-based charity that provides services for older people, carers and people with dementia. They also offer a service for children with special needs and disabilities. Guild Care currently have 3 care homes, one of which is specifically for older people with dementia and 6 charity shops that raise the money needed to support their services. 

This year will be their 80th anniversary appeal and are planning a party themed event. The theme will be 'Guild Care through the ages', so they are going to be planning a vintage themed party, with themed food and activities. I want to design and produce a few graphical products that will advertise and inform people about the event. 

I am hoping as a result, my designs will advertise the event well and make people want to come along to the party. I believe that 80 years of charitable work is amazing, and should be celebrated! I want people to come along to this event and see what Guild Care has done for the community and why they are still going strong even after 80 years. Advertising a few promotional products will help Guild Care become a lot more well known within the community, so I find it important to get as many people along to the event as possible. 

Researching other charities is important, to see how they advertise their events by using digital graphics and who their main target audience is. I will be looking at how they lay their page out and what proportions they use (how big is the title compared to the text and images). I will be designing mainly for people aged 30+ because younger people and children usually won't be interested in the history of a charity, but older people with parents going into old age will be more likely to be interested. 

As I am designing for a company that already exists, I will need to follow their brand guidelines, which means the corporate colours must stay the same throughout all designs and I must not change or alter the logo. 

For the final product I would like to design a poster, to advertise the anniversary event. Posters will be placed in each of the Guild Care's charity shops and homes to attract the right target audience. Invitations are import to have so that people feel wanted and are much more inclined to attend an event if they have been personally invited. Two invitations will be sent out to each of Guild Care's service users and volunteers (one invitation for themselves and one for a friend). This way, double the amount of people will be invited and there will be a mix of current Guild Care users and new people that may not know the charity as much. I also had the idea of doing picture cards. They will be a few little cards, on one side I will have an image of an event that has happened at Guild Care throughout the years, and the other side I can have a little bit of text explaining what the image is. 

I will be using different types of facilities to help me research for my work. I will be using the Guild Care website to gain information about the event and the history page to get some text I'll need for the picture cards. The use of a library will also help in order to gain some background information on Guild Care.