Friday, 26 April 2013


Marie Curie Poster


These are a series of poster by charity Marie Curie. Whats good about the first poster is that it is very eye catching due to the bright yellow background and contrasting blue elements. There is only two text colours, blue and white. The only part in white is the title of the event, which makes the audiences eyes focus on that part. It is large and in bold letters, which makes it easy to read. Without the blue outline, the title would be hardly readable. 

This poster is well balanced. The designer has split the design into two halves. The top half being the title of the event only. The bottom half, an image, smaller details and a logo. For a poster design it is important to make the design even, and not too cramped. The previous Age UK poster didn't have this as everything was pushed to the top of the poster. 

Having a main colour scheme is important, as it makes the brand or company instantly recognizable. The designer has carried on the design elements onto the second poster, using the same shade of yellow and blue. 

I like how the designer has picked out parts of the Marie Curie logo and used them in the poster. The daffodil has been repeated on the teapot and the same shades of yellow and blue have been used for the background and font. Picking parts out from the logo ensures that the poster doesn't look out of place. 

This poster is a great example of how to design a successful poster. 

Its simple, but bold. Eye catching but not busy. 

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