Guild Care's Auction Poster 

This is an example of a poster I designed at Guild Care.

Here's how I made it: 

First of all, I went to the GreenHouse to gather some images that I could use for the poster. I wanted to show some of the objects that they sell at the shop, and an example of the items that will be going up for sale. So I organised some items and shot a photo that I will use for the poster..

I then opened the image in InDesign and attempted a first design. I went to a basic design first so that I know what o improve on. I made the date and the word 'Auction' the largest to get the message of the poster out quickly. The only colours in this poster is the official pink used in the logo of Guild Care and the GreenHouse logo, I did this so that the poster stays simple and easy to read. After printing it out I realized what I would need is a map, in order to help people find the shop, as my brief says, it need to have the address of the shop, which is at the bottom but isn't that easy to understand if you don't know the area. I think the picture is a little too big for a poster, so I'm going to cut it down so that it fits a bit better. It also looks a bit blank so I tried to re-design it so that it will look a little more busier. 

This is my second attempt at the Auction poster. I have added a map for ease of access, and have rearranged it around so that it is a little bit more easier to read. I put the logo at the top because that it where you look first on a page, and as its the only bold coloured text, your eyes are drawn to it, rather that it just being at the bottom of the page. I have kept the font within the companies guidelines, so the heading is in Varela Round, and the text in Ariel. The colours used for the text (pink and blue) are the official company colours, I had to type in the colour numbers (RGB) to make sure I got the colours perfect to the brand. I have used the same image but I have used the Magentic Lasso tool in Photoshop to cut around the image. I applied a feather around the cut so that the edges blur a little. This will ensure that the image looks neat around the edges. Then transferred the cut image onto the poster. 

This is the final poster design. I have added a border and the small blue tab at the bottom showing the links to the Facebook and Twitter. 

RGB Company Colours

Magnetic Lasso Tool

I presented the final poster to my manager and she said that was fine and to print off 500 posters to go to and around shops for advertisement!