Final Images around Guild Care

This is June. She has been at Guild Care for over 7 years as a service user and volunteer. I asked her if I could take a photo of her holding my poster and as soon as I gave it to her, she said it was lovely. She said 'It  is fun, exciting and so easy to read. The colours are bright and cheerful, and the poster makes me really want to go to this event.'

This is the door in the main centre to go through to the fitness room.

This is the cork board, in the main centre.

This is the cork board in the reception.

This is table in reception where people can sit down and read.

Evaluation

1. What does your final work communicate and how?

        I think the poster especially communicates quite quickly that the anniversary event is going to be in the theme of older days/vintage. Not only because the title on the top of the poster is 'vintage' but by the type of images that I've used, the effects I've put on and by the colours used. The colours are pale, there is nothing too bright that would look out of place. I think the poster shows the customer that this event will be fun, entertaining and interesting  It shows that its fun for all the family as I've added arts and crafts - which younger people may like, and history/music for the more older people coming. 

2. Reflect on your original statement of intent?

       'For the final product I would like to design a poster, to advertise the anniversary event.' - I made a poster to advertise the anniversary event which you can see above. 

'As I am designing for a company that already exists, I will need to follow their brand guidelines, which means the corporate colours must stay the same throughout all designs and I must not change or alter the logo.' - I did not alter or change the logo. I kept the company guidelines, the logo has enough space around it as it says in the brand guidelines. 

'Two invitations will be sent out to each of Guild Care's service users and volunteers (one invitation for themselves and one for a friend). This way, double the amount of people will be invited and there will be a mix of current Guild Care users and new people that may not know the charity as much.' - I designed the invitations which you can see to the right. If this event was going ahead, I would make sure that each person invited would get another invitation to being a friend along. 

'I also had the idea of doing picture cards. They will be a few little cards, on one side I will have an image of an event that has happened at Guild Care throughout the years, and the other side I can have a little bit of text explaining what the image is.' My picture cards do have an image on one side and then a little bit of text just informing people about what is going on in the image. I didn't put them on separate sides because I thought that people may not see the text as they may not turn over the card. So I put the image and the text on one side. 

3. How did ideas, things, experiences  places or people influence your work?

     I learnt a lot about InDesign and Illustrator whilst doing this project. So naturally, as the project went on, I wanted to alter and change my work that I had already done to make it a little better. This is why I changed the poster. I learnt a few more techniques and I looked back to the original and I decided to try some new techniques on it to make it look more professional, and I did. Looking at the Goodwood Vintage poster inspired me to change the poster as well. 

4. How did the planning of your project affect its progress?

     When I started this project, I said to myself I would post at least once a week online. And I managed to keep up quite well. Having a full time job as well as doing this foundation course I initially thought it would be difficult to keep on track, but I have managed to keep posting and not get behind on my work. 

5. How did the experimentation progress support your project?

        I took risks while designing the products. Before this project I didn't know anything about Illustrator and how to use it. But by taking risks and clicking on buttons to see what they do, I have learnt a lot more than previously. I also learnt a lot more about what to write about research. I began to look a lot more in depth about why designers use certain colours, fonts or words for what they are trying to express. 

6. What have you learnt about the media and processes you used?

  Nearly all the tools I have used on InDesign and Illustrator are new, I taught myself how to use them (sometimes with help from asking on Google). I began to get a lot more confident on making bold choices like cropping images, using different fonts, and editing images in a way that I never used to before. 

7. What went successfully or unsuccessfully in this project and what have you learnt about engaging in an art project?

      I think the part that went most successfully was designing the poster, second time round. For the first design, I was happy with it but not ecstatic. The new design, I feel, is a lot more professional looking and although it was inspired by the Goodwood poster, it is not the same. I made my own choices, and I feel that it works well as a poster. The part that I feel went most unsuccessfully was the making of the logo (with the dates on it). Even though  I edited it on Illustrator from another logo, I would have preferred to make it from scratch. From engaging in an art project, I have learnt that you need to give a lot of time to it. Its not easy, and I can imagine that if your behind in the work, it would be a nightmare to catch up. I learnt that artist research is important, to be able to learn about how other people work and to be able to pick things apart from designs, and learn about why they used a certain colour, or font. This is important to be able to pick your own work apart, and ask yourself about why you used a certain colour or font. 

    

Vintage designs for Maximidia

These adverts were made by Moma, a Sao Paulo based company for a Brazilian graphic design agency called MaxiMidia. The popular sites; Facebook, Skype, Twitter and YouTube have been redesigned as a advert, as if they were designed for the 50's. The slogan 'everything ages fast' is on the other side. I think this advert is very clever, the way that the most popular social website has been designed as if its aged suggests that in a few years we may not even have Facebook anymore. It makes me wonder, whats next?


The designer of these posters did well to strip the iconic fonts and logos of the websites into something hardly recognisable. I had to look twice to realise that these posters were designed nowadays when I first saw them as they are so well done. The fonts used are all very traditional what they would use in the older days. The illustrations are very well done as well, they remind me of some of the war posters where everyones smiling.

All the posters have little colour. They mainly have browns, greys, and blues. Having this effect makes the design look aged and worn out. 

Like with any company, their logo will change over time, becoming more and more modern. I like how the designer has made new designs for the logos, but making them so that you can see the old and new version. The Twitter logo to the right is quite similar to the current one. It has the blue background and the white bird (the bird is current but has changed shape and is an outline with no detail). 

The font is different - changing from capital letters to lower case. 


The YouTube logo hasn't changed drastically, the recognisable red 'You' and the black 'tube' is still current nowadays, but a different font. 

On the posters above, on the other page there is a purple logo. To me, it seems like this doesn't really fit there as the logo has bright colours (pink and yellow) that contrast with the faded colours of the adverts. But the designer has done this to bring the poster back to current day. YouTube, Skype, Facebook and Twitter dont need to be advertised as they are well known already. The purpose of this advert is to advertise Latin America's largest communications and marketing event.

Theres even a video to go with it on this website:
Facebook Manners and You

Advertising Agency: Moma, Sao Paulo, Brazil

Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010


http://packoftwo.com/Maximidia-Vintage-Ads
http://1x1.fi/4937
http://www.maximidia.com.br/

This Paper Ship

This Paper Ship (Joel & Ashley) are a husband and wife team that work together to create vintage inspired work. They design illustrations, graphics and typography that all look hand-drawn. They met at a 'fabric study' drawing class at college and both graduated from Shepard University with BFAs in Graphic Design. With the current decrease of jobs in the Creative Arts area, they decided to start their own business and create personal artwork for clients together, as a team. 

On their website, they say 'We take pride in keeping the old-school art of hand drawn alive while combining it with the current trends and technology of the digital world.'

This design to the right was created and designed to raise funds for the people affected by the hurricane Sandy in 2012. 

I like this design because of the mix of type and artwork. The pale blue strokes at the top are very harsh and contrasting with the darker blue, which could represent a storm, as a storm is strong, and harsh (especially the hurricane Sandy). The strokes remind me of rain, they are not all going in the same direction, but crossed over each other, kind of like when a storm is pouring down, with the wind - the rain changes direction every second. But as the colours move down towards the word 'warm' they get warmer. The rusty, brown colour at the bottom reminds me of a fire. When a fire is roaring, the flames move in and around each other, which is comforting when theres a storm outside. The little icon of the bonfire also reminds me of comfort. Not only the summer memories of spending time with friends with a BBQ, but the way the logs cross over each other reminds me of when you cross your arms over each other on your chest, a sign of hope and faith. 

The text also contrasts the message of a storm. The lettering at the top seems a lot more blowy and whispery than the type at the bottom. The words 'the' and 'me' are the most whispery than any other type on the design. The letter E is very elongated, and stretched out, like its been blown in the wind. The words 'storm' and 'warm' are the largest and boldest in the design, as they are the most important. They are separated with a line of wind, blowing to the right.  I like that they are separated  It's like the before, during and end of the storm. It makes me think that the storm is at night when its cold and scary. Then as the wind blows and the night turns to day, the wind stops and the sun comes up. Finally its warm again, and the sun exposes the land in golden light. 

These designs were done for a series of cards. I really like the effect of having hand drawn drawings on cards. It  makes it seems a lot more personal than a design from the computer. They are quite childish; the bubble font, and the bird with the speech bubble of a cake. I think that the card with the mug with the sky in it is clever. 

http://en.wikipedia.org/wiki/Hurricane_Sandy
http://thispapership.com/
http://dribbble.com/shots/814875-Hurricane-Sandy-donation-print

Peter Schmidt

Peter is a designer that does packaging design, product design, magazine and even cosmetic design. He has worked for some very large companies, including Estee Lauder, Hugo Boss and Harper's Bazaar. In 1972, he began the Peter Schmidt Group, which was one of the top design studios in Germany for 40 years. The group have won over 150 awards for their work, including the Premium Crisps Brand - iF packaging design award. 

These are the crisps design that won the award. They are very striking, and would easily stand out from the crowd of other designs. They have an element of vintage about them - the range of fonts, the numbers and then the word of the number beside, and the carefully hand drawn illustrations (which are all in black and white - minus the Mixed Root packet) 

Whilst looking at these designs, I found that the coloured shapes contrast what flavor the crisps are.

Deep Blue Sea Salt (blue vertical line) - Represents the sea, and the vertical line could suggest the 'deepness' of the sea. The sea shell illustration works well, as shells come from the sea.

Sweet Chili and Red Pepper (pink cross) - Maybe letting people know that this flavor is a lot more 'fiery and spicy' than others. Another sign for 'warning' is a red cross. The only reason I came up with as to why there is a dragon on the front of this packet is because Sweet Chili sauce originally came from China, and in China, dragons are very symbolic. 

Aspall Cider Vinegar (green triangle) - Could symbolize the diagonal line when you turn a bottle to the side. Also - most company's use green for Salt + Vinegar crisps. Aspall Cider is a brand in itself - I'm not sure why the elephant has been used for the illustration!

Suffolk Chedder and Chives (yellow squares) - Well cheese usually comes in squares, and it usually yellow! I thought it represented cheese quite well! I'm guessing the main reason for the dog is because Suffolk is a farm land area, maybe its a sheep dog?

Sea Salt and Black Pepper (grey diamond) - When you look at salt close up, the little bits can usually look like tiny diamonds, which may be the reason why they chose a diamond for the shape. Pepper is usually grey/black, so that may be why they choose grey. I like the illustration of the crab on this, I think it's just another reference to the sea, just like the shell.

Mixed Root (Green rectangle) - This one is pretty simple... grass is green, and vegetables grow on grass/soil. This could be the view from afar of a vegetable patch! The vegetables illustration is pretty self-explanatory on this packet, although I don't understand why the it's the only coloured one. I think it makes the group look out of sync.

 I like how the packets are numbered, it makes it seem like they are part of a collection, and you have to try them all. The logo is consistent - same size and same place on all packets, which is important when designing a variety of things that go together as a group. I really love these designs, it makes me want to pick them up and eat them straight away. 

They just look so well designed!

Richard Stewart

Richard is a designer from Boston that designs new brands for companies. His style is old, vintage and very traditional. He got into designing from an early age, due to his mother being a calligrapher and artist. In an interview with Creative Bloq, he says that he used to trace over his mothers drawings and he inspired by her sketchbooks. Doing this   from an early age meant that he could learn first hand, rather than reading it from a textbook.  

Richard uses Illustrator to make his designs, using the pen and pencil tool. He likes to keep his designs looking hand drawn as the calligraphy style was very recognizable in the older days. He says that he likes to design lettering like it was hand written because it reminds the viewer that the designs were  done by a human, and not some clever computer. He feels it gives a bigger sense for personality to the design  that wouldn't be there if done by a programme on the computer. 

 These are some of Richards designs. I like how he chooses to mix fonts together. The hand written font always seems to go in the center, then the rest, usually in capitals, go around. 

The main colours in his designs are browns and reds. These colours always look vintage when put on a design because in  the older days, too many colours was too expensive.  The coffee stained, rust  feel is something that always reminds me of vintage designs, and this is what Richard has done with his designs. If the background was  pink, for example, it wouldn't look vintage at all.   

Richard says the way he stays creative is to stop over thinking. He finds that taking time out of the studio, watching a film or even walking down the street will help the creative flow come back.  

http://www.creativebloq.com/graphic-design-tips/how-designers-work-richard-stewart-on-early-influences-and-his-hands-on-approach-to-design-1233195

http://blog.spoongraphics.co.uk/articles/30-modern-examples-of-vintage-style-graphic-design

Making of the logo

1. I found the basic logo from Google Images, and decided I would edit it so it would become my own. I opened it in Adobe Illustrator. 

2. I used the Eyedropper tool to pick up the white and then the Paintbrush tool .

3. I coloured the wording out, then did the same for the black.

4. I cropped the 3 images out of the Guild Care logo using the Crop Tool then added it into the small black circle at the top. 

5. I then clicked onto the Type Text tool 

6. I wrote out '2nd, 3rd, 4th' and 'JUNE 2013' and put them into the design above and below the line.

7. I then went to the Type on a Path tool 

8. I clicked on the black line and wrote out '80 Years of Guild Care' in white.

9. Once done, I exported it as a JPEG and then put it onto my designs in InDesign.

Re design of the final poster

Today, I looked back at the poster I designed and began to think that maybe it wasn't good enough. I realized that I have much more knowledge and skills that I would like to improve and show off. So I decided that I wanted to re design it. I have kept the 'vintage, by Guild Care' title and the logo with the dates on because I thought they looked very professional. 

I took inspiration from this image below.

 I like how in every box there is a different font and colour. So I lay my page out in a similar fashion and began filing in the boxes. My 7 titles are food, arts & crafts, dance, music, fashion, history and photography. These are all things that we were planning to have at the party. I used tools that I have use before, like the Pen Tool and the Direct Selection Tool. I used that tool mostly to cut around the images to remove backgrounds. To be able to wrap the text around the globe, I used the Type on a Path Tool, which automatically follows the line in which you have selected and curves the text to fit around it. For the image of the girl, I used a Live Trace in Illustrator to select the lines and then add colour in. I chose only 4 colours in mine. (light brown, dark brown, white and black.) I removed the black parts in InDesign by selecting the image, then going to Object>Ungroup. This made all the tiny parts of the image separate from each other, which means I could just select the black parts and press delete. I did the same with the image of the couple dancing. 

The bunting I made on Illustrator very easily just by creating an arc, then a triangle which I copied and pasted 4 more times and rotated so that they fit on the line. 

I then thought that I could use this design to make my invitations. The design should always be repeated so it becomes recognizable. So I took the pictures in the middle for the front of the invitation and the details for the back. I wrote a little explaining about Guild Care and some of the ways we help elderly people and children with special needs. 

I wrote: '80 years ago, the Worthing Council of Social Service provided a service to give free milk out to school children, free dental treatments and even loans to help those that were poor. Three care homes were opened Irene House, Linfield House and Caer Gwent, which provided elderly people with a safe environment and the care that they needed. 

Day services called ‘Time Out & About’ were designed to help the elderly get out of their house, and be taken to new and exciting places where they can chat with friends and enjoy the scenery. 

In 1995, Worthing Council of Social Services was renamed as Guild Care. Since then, the Ashdown Centre was opened for children with special needs that offers fun sessions to help them with their disorders. Charity shops were opened to help raise funds for the services and care home facilities. 

On the 2nd, 3rd, and 4th, we are celebrating their 80th anniversary and are very excited to invite you to come and celebrate with us! We are having a vintage themed party with food, music, loads of entertainment and even a photo booth!

Come along from 12-6pm and come celebrate all the good work that Guild Care has done over the years.'

Below is the invitations I designed. I think they work really well, and look quite professional!

 Anniversary Poster

To start research, I started looking at some older poster designs. 

 I have noticed that most of them use the same sort of colour. BROWNS, YELLOWS, BLUES, and REDS. I think this would be due to the cost of printing. And the aging of the colours over time. Another thing I noticed was that they all have very bold, eye catching titles. In order to make my poster design look old fashioned, I must ensure I use the same sort of colours and fonts. 

I am going to be using the Goodwood Vintage design to gather inspiration from. I really like this design, even though its not actually an old poster. I like how the designer has used different fonts, it makes it look very quirky and a lot more interesting than if it was just one font followed through the design. 

I found this image from Google Images, though it originally came from the website. As the event has finished, the website is no longer on. 

What I really liked from this image is the caption 'A celebration of all that is best about British popular culture.' I would like to have a go at redesigning this so that it works with my design. I began to do this on InDesign, just typing a word then going through all the different  fonts until I found something that fits. I came up with the phrase 'A celebration of all that is best about 80 years of Guild Care.'                                This is what it looks like. 



I then decided I would like to do the 'Vintage' title, so I added my own fonts to that. I also saw on the image a strip of colour with the words, 'Music, fashion, film, art and design'. I had a go at reproducing this but with photography instead of design and 'food' instead of art. 

I needed a the date of the event to be quite an important part of the poster. So I made a logo and put the dates into it. I did this in Adobe Illustrator with the help of another logo underneath. The Guild Care heart, house and butterfly is a very well known symbol of the company and the brand so I put that in the center at the top. 










I struggled trying to find a place for the 'celebration' logo so I tried re designing it. As it was in a square, it just wouldn't fit right anywhere on the page. I shuffled the logo so that it fits length ways instead. This fits much better!







I then added an image that I thought was appropriate. This is one of the images that I used in my picture cards so I thought it would be good to use it again. This is a photo of a few girls raffling a car. Its quite a fun image, with loads of laughter and smiles, so that it why I chose it. Although I did think it needs some editing on Photoshop. 

First of all, I added a layer. (Layer>New Fill Layer>Solid Colour.) Select the mode to: Soft Light and hit ok. Select your colour and click ok. Then flatten the image (Layer>Flatten Image) This makes all layers merge into one and reduces that size of the image. I then adjusted the contrast and brightness by going to Image>Adjustments>Brightness/Contrast. I also used the Burn Tool on this photo. By clicking on the Burn Tool, I can darkness the edges to give highlight to the middle of the image. If the area your burning is light, go to Range>Highlights. If it is dark, then go to Range>Shadows. Any where in between will be Midtones. I then saved and replaced into the poster design. 

Back to the poster, I realized that I hadn't added any red to the poster. (one of the main colours used in old fashioned posters) so I started to pick out bits with red instead of black. I used small parts on the text at the bottom to add in hints of red by using Illustrator. This is how I did it: 
1. Copy and Paste the text into Illustrator. 
2. Select the whole text
3. Right click, > Create Outlines
4. Click on the 'Live Paint Bucket' tool.
5. Select the text
6. Click parts of the text you want to change to red (select the shade of red beforehand)

The new poster with updated image: 

I am starting to like this design, its very readable, and looks very professional. The only thing that's missing is some text to the right of the page. I came up with a little paragraph saying 'Come join us and help celebrate our 80th Anniversary! There will be food, entertainment  crafts and even a photo booth! Guild Care Centre is open from 12-6 from 2nd - 4th June.' 

The final poster

This is the final poster that I have designed for the Guild Care 80th Anniversary Vintage Party. 

What do you hope to achieve through the poster? 
I want to advertise the celebration, and let public know that they are invited to come along. 

Who is your audience?
Anyone over the age of 20. No one younger because its an event to celebrate Guild Care, younger children will not necessary know about Guild Care, or what it does for the community. 

Henri de Toulouse Lautrec

As I am designing a poster for a vintage party, I thought it would be a good idea to study an artist that is famously known for their older-style paintings and designs. I have always been fascinated with Henri de Toulouse Lautrec's work, so I am going to study his paintings in depth so I can gain a little more knowledge about the way he works, and the techniques behind it.

A brief history.

Henri de Toulouse Lautrec was born in France, 1864. At the age of 13, he broke his right thigh bone. The break never healed so he grew up with a unknown genetic disorder - nowadays called the 'Toulouse-Lautrec syndrome.' Unable to play any sports, he began to immerse himself in the world of art, and stayed painting for the rest of his life. In 1892, the Moulin Rouge opened. Henri was commissioned to paint some posters advertising the cabaret. In 1901, he died from alcohol overdose. After his death, his mother contributed funds to allow his paintings to be stored in Alibi, where there are more of his paintings than any where else in the world. 

The Moulin Rouge.

The hall that Toulouse painted in this painting is still around today. It's built in Paris, where Henri spend most of his time (he couldn't speak a lot of English). He used to sit and watch the dancers, and painted them while they were moving. This is why most of his paintings are messy, rushed and busy. Because of his deformity Henri liked to be around people who were also judged, like clowns and woman. 

Jane Avril (the lady in the painting above) was one of the dancers at the Moulin Rouge. Avril was abused as a child, lived a life of poverty and was diagnosed with a movement disorder. As I said earlier, Henri preferred to be with other people that are judged, so he began to get to know Avril quite well and remained friends until they died. 

Many of Henri's paintings became posters, but the one below never did. He did this painting only weeks before he suffered a breakdown. In this painting, the serpent is winding itself around Avril's dress as she screams and raises her arms. The original is currently being held at the National Gallery of Art, Washington. On the right is my version of the painting. I did this in pencil. 

My version of the painting

Jane Avril, 1899 (Lithograph)

Jane at the Jardin de Paris.

Jane at the Jardin de Paris

This was a poster designed to promote one of Avrils dances. It was a massive hit, and many different versions were made. The composition is interesting in this painting, the bottom right corner is a neck of a double bass in the orchestra. Frantz Jourdain, a contempry critic wrote '... like a sad and pained bird, Jane Avril dances or, rather, hops. Her weary, slender body looses itself in the volume of her red and yellow dress, (while) a very distinctive facial expression, framed by her hair, gives the dancer an inexpressible London strangeness.' Below is Henri's first sketch of Avril. I noticed some changes from the sketch to the painting. Her arm has been reduced to a thin black line which means Henri worked on the sketch and tried to make it better. The busy lines suggest he painted from direct observation.

           

My attempt at painting the 'Jane at Jardin de Paris'

Henri's sketch

Technique.

Henri used lithography to create and print his posters. One of his artworks, 'L'estampe Originale' shows his work being printed, while Jane Avril stands by, checking the newly printed work. 

Definition of Lithography - Lithography originally used an image drawn (etched) into a coating of wax or an oily substance applied to a plate of lithographic stone as the medium to transfer ink paper sheet, and so produce a printed page.' 

An example of lithography stone

To create a poster, limestone was needed, and the ground had to be either smooth or rough, depending on how the artist wanted the final piece to turn out. Henri liked his stone smooth because in most of his work, he uses very detailed, thin lines, which wouldn't come out as good if he used a rough stone. Inks and crayon-like sticks were used to draw directly onto the stones surface. The inks would be painted on using a brush or pen. Henri preferred this way of painting because he could create much more detailed paintings and cleaner lines. Once the image was painted onto the stone, it was wiped with a liquid called 'etch' which made the image bond tightly to the stones surface. The parts of the stone that hadn't been painted on with the ink formed a hydrophilic coating, which resisted ink, but attracted water. This would create the blank parts of the painting. After etching, the artist would wipe the stone in water which coated the blank areas. Then, an oil-based ink was applied with rollers, and the ink or crayon would attract itself to the oil-based ink. Effects could be created using this technique such a Henri's favorite, 'crachis,' which is an airbrushing effect. This is created by using a cob over an ink-dipped toothbrush, causing little droplets of ink to splatter on the page. This effect can be seen in Henri's painting, 'Au Concert'.

Au Concert

Troupe de Mlle Eglantine

My version of Troupe de Mlle Eglantine

http://www.personal.psu.edu/ams5626/ass6.html
http://www.allposters.co.uk
http://en.wikipedia.org/wiki/Lithography
http://entertainment.howstuffworks.com/arts/artwork/stone-lithography.htm
http://www.theartsdesk.com/visual-arts/toulouse-lautrec-and-jane-avril-beyond-moulin-rouge-courtauld-gallery
Millers Collecting Prints and Posters: A collection's guide (Millers Publications; illustrated edition (16 Oct 1997)
The Art Book - Phaido
501 Great Artists - Stephan Farthing (Apple press (1 Mar 2009))
http://www.courtauld.ac.uk/gallery/vodcasts/2011/toulouse-lautrec.shtml