Anniversary Poster

To start research, I started looking at some older poster designs. 

 I have noticed that most of them use the same sort of colour. BROWNS, YELLOWS, BLUES, and REDS. I think this would be due to the cost of printing. And the aging of the colours over time. Another thing I noticed was that they all have very bold, eye catching titles. In order to make my poster design look old fashioned, I must ensure I use the same sort of colours and fonts. 

I am going to be using the Goodwood Vintage design to gather inspiration from. I really like this design, even though its not actually an old poster. I like how the designer has used different fonts, it makes it look very quirky and a lot more interesting than if it was just one font followed through the design. 

I found this image from Google Images, though it originally came from the website. As the event has finished, the website is no longer on. 

What I really liked from this image is the caption 'A celebration of all that is best about British popular culture.' I would like to have a go at redesigning this so that it works with my design. I began to do this on InDesign, just typing a word then going through all the different  fonts until I found something that fits. I came up with the phrase 'A celebration of all that is best about 80 years of Guild Care.'                                This is what it looks like. 



I then decided I would like to do the 'Vintage' title, so I added my own fonts to that. I also saw on the image a strip of colour with the words, 'Music, fashion, film, art and design'. I had a go at reproducing this but with photography instead of design and 'food' instead of art. 

I needed a the date of the event to be quite an important part of the poster. So I made a logo and put the dates into it. I did this in Adobe Illustrator with the help of another logo underneath. The Guild Care heart, house and butterfly is a very well known symbol of the company and the brand so I put that in the center at the top. 










I struggled trying to find a place for the 'celebration' logo so I tried re designing it. As it was in a square, it just wouldn't fit right anywhere on the page. I shuffled the logo so that it fits length ways instead. This fits much better!







I then added an image that I thought was appropriate. This is one of the images that I used in my picture cards so I thought it would be good to use it again. This is a photo of a few girls raffling a car. Its quite a fun image, with loads of laughter and smiles, so that it why I chose it. Although I did think it needs some editing on Photoshop. 

First of all, I added a layer. (Layer>New Fill Layer>Solid Colour.) Select the mode to: Soft Light and hit ok. Select your colour and click ok. Then flatten the image (Layer>Flatten Image) This makes all layers merge into one and reduces that size of the image. I then adjusted the contrast and brightness by going to Image>Adjustments>Brightness/Contrast. I also used the Burn Tool on this photo. By clicking on the Burn Tool, I can darkness the edges to give highlight to the middle of the image. If the area your burning is light, go to Range>Highlights. If it is dark, then go to Range>Shadows. Any where in between will be Midtones. I then saved and replaced into the poster design. 

Back to the poster, I realized that I hadn't added any red to the poster. (one of the main colours used in old fashioned posters) so I started to pick out bits with red instead of black. I used small parts on the text at the bottom to add in hints of red by using Illustrator. This is how I did it: 
1. Copy and Paste the text into Illustrator. 
2. Select the whole text
3. Right click, > Create Outlines
4. Click on the 'Live Paint Bucket' tool.
5. Select the text
6. Click parts of the text you want to change to red (select the shade of red beforehand)

The new poster with updated image: 

I am starting to like this design, its very readable, and looks very professional. The only thing that's missing is some text to the right of the page. I came up with a little paragraph saying 'Come join us and help celebrate our 80th Anniversary! There will be food, entertainment  crafts and even a photo booth! Guild Care Centre is open from 12-6 from 2nd - 4th June.' 

The final poster

This is the final poster that I have designed for the Guild Care 80th Anniversary Vintage Party. 

What do you hope to achieve through the poster? 
I want to advertise the celebration, and let public know that they are invited to come along. 

Who is your audience?
Anyone over the age of 20. No one younger because its an event to celebrate Guild Care, younger children will not necessary know about Guild Care, or what it does for the community.