'Building a Home' Logo

'Building a Home' Logo

Building a Home to Remember is going to be a new service for older people with Dementia. I need to come up with a new logo that may be used for this service. As is it 'Building a Home..' I think the main part of the logo should be a house. As they are building it, I would like the design to be slightly broken, or sketched to create the vision that it is being built. Here are some examples of my initial ideas. 

 Firstly, I started with a brainstorm. I wanted to know what I could link in with housing and Dementia. I came up with the idea of having a butterfly because that is the recognized symbol for Dementia. I thought having a butterfly in the design would be quite nice as they are gentle, caring creatures. We would like the service to mirror that as well  caring and gentle staff that work there. 

I quickly drew the house in order to give it a rushed/unfinished feel that I wanted. I extended the path out from the house, and turned it into the trail of the butterfly. I really liked this design, its very eye-catching which is needed in order for the logo to become recognizable.  I have experimented with some more ideas of the house and butterfly. 

I did this house and butterfly design on Adobe Illustrator following the initial ideas above. I used a thick brush to create the rushed effect. I do like this logo design but it is missing the text 'Building a Home to Remember.' So I began to research different fonts that I could use using the website DaFont. Below, you can see all the different types of fonts I was looking for. I asked my manager what kind of font she would like and she said 'something strong, but soft around the edges.' This meant she wanted a font that was bold, thick and strong, but also looks like it has been handwritten. I had to make sure that the font was easy to read as well. 

This is the font I have chosen for the final design.
 It is strong but also soft and friendly.

These are the final 2 designs that I have come up with. I have not added the butterfly because it didn't fit in too well with the design - it was too busy. Logos are best when kept to the minimum. Overall I am pleased with these final designs, I have researched into the use of font, images and messages behind the house as an image in the logo.