Techniques on the Singing for Pleasure Poster

This is the original poster that I am redesigning. I have to update it with a new logo and all the new branding (fonts, colours). Below is the first draft that I came up with. I had extended the image so that it so not cropped like the poster above. I have put the title in Varela Round, the company's branding font for headings and titles. The new logo that needs to be added is the Outreach logo, which is orange. I used the Eyedropper Tool to select that colour and put it into the title. I have also used the same colour to make the banner, and decreased the opacity so its slightly see-through and you are able to read the text without difficulty. This is my first attempt, and am not very happy with it so I decided to have another go. 

This is the next design that I made. It is much clearer and looks much more professional. I have divided the page into half, the text at the top and the image/logo at the bottom. Doing this creates a break from the page being too busy and overflowed with information.

This is how I created the sweep at the bottom, and how to make the image intersect with it. 

1. Open the company sweep into InDesign.

2. Use the Eyedropper Tool to copy the colour of the Outreach logo onto the bottom half of the sweep. 

3. Use the Pen Tool to add points to bottom of the image by clicking on it (make sure you have a '+' beside your cursor which means that you are adding a point and not deleting it. 

4. Use the Direct Selection Tool to 'click and drag' the points upwards so that they are inline with the sweep. Move each one until they are all on top of the sweep.

5. Press 'Ctrl/Shift + ]' to put the image to the back of the page, putting the sweep in front - this should hide the points that you dragged.

6. Once completed, make sure that there isn't a border around the image. Then feather the edges by clicking the image > effects. Go under Feather Image and adjust properties until happy with result.