Caer Gwent May Fayre Poster

I have been asked to design and print off a poster advertising Caer Gwent's May Fayre on Saturday 4th May. Like the GreenHouse auction poster, I need to make sure that the fonts, colours and logos are all the same to ensure they fit within the guidelines. To begin with, I used InDesign to design a basic layout that I can start to work with. 

 I have used the basic grid lines that I saw in the Marie Curie poster I studied earlier. I put the title of the event, the logo and the date/time at the top as this is the most important part of the poster so they should be the largest. The bottom half is just a small paragraph with details of the day, the admission charge and some contact details. 
Unlike the Age UK poster, the text is not squashed together and is easy to read. The title is the most eye catching part of the poster because I have used the company pink tone. 

Although this poster is clear and easy to read, I think it needs an image. This will create some more interest to the photo and make it look a little more brighter. 





I had a look around some free image stock websites to find a suitable photo that I can use for the poster. As its a May fayre, I thought daffodils would work well as they connote spring, sun and warmth. These are the ones that I found and thought would work well on a poster. 

I decided to choose the top middle image because the composition is great for a poster. The flower is in the middle, and I like how the leaves go up on the left side. I put it into my design to see if it would work. 

I think the image works well in this design. The colours in it are very summery and bright which will help to create a poster that people will actually want to look at. I still think something is missing. It would be better if the image goes the length of the page, because it feels a bit too cropped out at the moment. If I put the image at the bottom and put a gradient at the top, I can use the Gradient Feather Tool so merge the two. 

Below is a step by step instruction on how I created the Feather Gradient Tool to merge the landscape image into a portrait.

 After I had merged the image, I then started putting the text on top. I changed the logo into white so that it would stand out a lot more and make it easier to read. I put the detailed text to the right of the page to mix in with the image, but not go over any of it. 

I am really happy about this poster, I think I have arranged it in a way that it is easy to read and understand for afar. 

After showing this to my boss, I printed out 15 A3's to go out to Guild Care shops and homes, and 50 A5's to go out to the public.